Bringing Brands and Schools Together
We believe responsible brands can play a meaningful role in the learning lives of children, teens and young families. MIR Communications creates in-school and in-daycare programs that balance the needs of educators and the communication objectives of these brands.
MIR publishes Together Magazine. Distributed in over 1200 large daycares nationally.
MIR creates educational marketing programs that are welcomed by schools across Canada.
MIR creates programs that connect brands with teens in a credible and impactful way.
We are Canada's specialist in bringing brands and parents together with our national network of licensed daycares.
Get your brand into the hands of kids, teens and parents of young children.
MIR started the elementary school kidsworld Magazine in 1992. Free to schools, it was instantly successful with both educators and advertisers.
Lesson plans form a important part of most MIR in-school programs.
MIR's expertise in creating school events brings the brand experience to life.
When we launched our family publication in Spring 2006 we named it Together Family magazine. The idea was to position the publication as a family magazine that included moms AND dads. Two readership studies and one survey of parents with kids in daycare revealed an overwhelming majority of our magazine’s readership is moms. While we [...]
As we speak, Grade 1 and 2 munchkins across Canada are considering this question: How do you think most germs are spread? a. With hands touching b. Through the mail c. By thinking germy thoughts This question comes from Mission One in Lysol’s Germ Detectives Activity Book, an integral element of the Lysol Germ Detectives [...]
Yesterday we printed the last issue of kidsworld Magazine. You’d think that after 20 years of creating an elementary school publication for free in-school distribution across Canada there would be a bit of a wailing and gnashing of teeth at MIR. Well, yes and no. kidsworld had an awesome run – we had to increase the circulation [...]
Last year our long-time client Leapfrog came to us with a toy/learning product that is difficult to explain to its target audience of parents. Using our daycare network, we were able to devise a program where daycares requested the product and loaned it out to parents. After seeing the program’s success, we spent time thinking [...]
When the announcement came that Christine Sinclair had been chosen as the Canadian flag bearer for the closing ceremonies at the 2012 London Olympic Games, I immediately thought of our client Del Monte Canada and of the students at Holy Redeemer Catholic School in Pickering, Ontario. Earlier this year we ran a contest for Del [...]
A cheer rang out at MIR this week when sprint kayaker Adam van Koeverden won a silver medal for Canada. No, we don’t have a paddler on staff, some of us just remember back to the Summer 2000 issue of our kidsworld Magazine when we introduced elementary school students to Adam. It was a feature [...]
We are having a great time participating in the Wonder+ Fresh Fitness Challenge at James McQueen P.S. ... We pledge to try to be the most active school in Canada by doing at least 100 minutes of exercise each week. Thank you for this great opportunity.
Lorrie Hopf, James McQueen P.S. Fergus, ON
Wonder Fresh Fitness Challenge Elementary School Program
Thank you so much! Our students absolutely love this unit and their parents have been asking us where we can find the Tag Reading System in store.
Kathryn Miles, Blessed Kateri Tekakwitha Separate School, Toronto.
LeapFrog Million Reading Hours Tag Reading System Program
The girls in all my Phys. Ed. classes and in my Family Living class were ecstatic to receive the Strawberry Splash deodorant sticks. For some of them, they were already sold on the product!
Judy V. Harrison Trimble High School, Moncton, NB
Colgate Lady Speed Stick High School Program
The students loved their workbooks and all the tools that came along with the program. It was fun, easy to understand with colourful materials.
Katie Bailey, Mooretown-Courtright School, Mooretown, ON
Lysol Germ Detectives Elementary School Program
Your materials were a breath of fresh air! I actually witnessed students stop and take notice of them. Send us more for the start of the school year please.
Park Street Collegiate Institute, Orillia, ON
Prevent-It Young Worker Safety Campaign High School Program