When we launched our family publication in Spring 2006 we named it Together Family magazine. The idea was to position the publication as a family magazine that included moms AND dads. Two readership studies and one survey of parents with kids in daycare revealed an overwhelming majority of our magazine’s readership is moms. While we [...]

As we speak, Grade 1 and 2 munchkins across Canada are considering this question: How do you think most germs are spread? a. With hands touching b. Through the mail c. By thinking germy thoughts This question comes from Mission One in Lysol’s Germ Detectives Activity Book, an integral element of the Lysol Germ Detectives [...]

Yesterday we printed the last issue of kidsworld Magazine. You’d think that after 20 years of creating an elementary school publication for free in-school distribution across Canada there would be a bit of a wailing and gnashing of teeth at MIR.  Well, yes and no. kidsworld had an awesome run – we had to increase the circulation [...]

Last year our long-time client Leapfrog came to us with a toy/learning product that is difficult to explain to its target audience of parents. Using our daycare network, we were able to devise a program where daycares requested the product and loaned it out to parents. After seeing the program’s success, we spent time thinking [...]

When the announcement came that Christine Sinclair had been chosen as the Canadian flag bearer for the closing ceremonies at the 2012 London Olympic Games, I immediately thought of our client Del Monte Canada and of the students at Holy Redeemer Catholic School in Pickering, Ontario. Earlier this year we ran a contest for Del [...]

A cheer rang out at MIR this week when sprint kayaker Adam van Koeverden won a silver medal for Canada. No, we don’t have a paddler on staff, some of us just remember back to the Summer 2000 issue of our kidsworld Magazine when we introduced elementary school students to Adam. It was a feature [...]